Our inspiration for Active Business Growth came from seeing the poor level of quality and service that small businesses typically get from their digital marketing agencies / providers.
- Carefully designing and executing every campaign aimed at one thing: gaining your business as many clients & sales as possible
- Stretching your budget as far as possible and never charging any hidden or additional fees
- Treating your business with the same care and attention as we do our own.
5 Reasons Why We Might Be A Good Match
In the ad industry, it is the norm that employees come and go constantly every few months.
Having new people assigned to work on your advertising often means that you’re constantly dealing with individuals who aren’t familiar with your business and have limited background on what has been done so far and where the direction is heading.
We, the two co-founders of ABG (Jeremy and Michal), work on every client campaign ourselves and personally communicate with our clients directly - ensuring that you’re always dealing with someone who knows your business and is accountable to the work that’s done.
Most ad agencies hire entry-level “account managers” to do client work, who in a lot of cases aren’t committed to the company they work for.
Entry-level employees don’t have a lot at stake, and if they do something incorrectly or perform poorly, they can easily just go and get another job at another agency.
We have put our hearts and souls into ABG, and our reputation for our work means everything to us. That’s why we are meticulous with everything that we do, and go above and beyond to consistently achieve the greatest possible outcomes for our clients.
There is a wide gap in the level of sophistication in marketing that large global brands get (which spend hundreds of thousands of dollars) vs. local businesses that have a more limited budget.
In our experience, we've seen that many companies that do marketing for small local businesses use common basic methods that are limited in their effectiveness. That means that every dollar that you spend isn’t going as far as it could, and a lot of your budget is simply going to waste. This really shouldn't be the case, however.
We incorporate advanced targeting methods into every digital advertising campaign that we create, so that your ad budget is spent as efficiently as possible. Click here to learn more about some of the methods that we utilize.
A typical ad agency has huge overhead costs: account managers, sales reps, perks & benefits, admin staff, executives.. and the list goes on.
In this type of scenario, your marketing spend largely goes towards funding the agency’s large organizational structure and the costs that come with it.
We’ve put a lot of time into identifying how to do marketing efficiently and effectively, while getting rid of all of the extra baggage and costs. That’s why we’ve committed to things such as 1) investing in enterprise-level tools vs. hiring a large admin / managerial staff; 2) working out of our home offices vs. paying for expensive rent; 3) setting up automation frameworks vs. hiring entry-level employees to do manual menial tasks. In turn, this also allows us to offer competitive pricing.
At the end of the day, we have one simple objective: to acquire new customers and drive more sales for your business.
Our goal is not to merely sell ads or SEO, but rather to look at your business holistically and come up with solutions that would best achieve that simple goal.
In some cases, it might be that a business needs to refine their website or brand positioning. In other cases, it might be a unique integration (such as offering online scheduling) that could be a driving force to customers choosing your business.
Whatever the case might be, we approach each of our clients this way, and are committed to only recommending digital marketing strategies & approaches that are directly aimed at growing your bottom line.
Meet Our Founders & Head Directors
Growing up in a family of nine, I was exposed to entrepreneurship and disciplined work ethic from a very young age. My parents had no choice but to use their creativity and ingenuity to start multiple small businesses to support the family. This led me to gain an empathetic understanding of the everyday struggles that small business owners face and is the reason I've focused my career on helping these very entrepreneurs.
With an interest in studying all things business, I completed my Bachelor of Commerce in marketing and entrepreneurship from Ryerson University. From there, I worked as an analyst at Canadian Tire's corporate headquarters in downtown Toronto, while taking on freelance marketing work on the side. As I landed more freelance gigs, I quickly realized a common issue: there is wide gap in the level of sophistication in marketing that corporate brands get compared to small businesses that have a more limited budget. Recognizing this fact, I decided to sharpen my small business marketing skills by landing a role as a senior SEO analyst at a large Canadian marketing agency. This combined experience has allowed me to work with hundreds of clients across just about every business industry and niche, and has led to the development of world class hyper-local marketing strategies using PPC, SEO, Google Ads, and online advertising to the direct benefit of ABG's clients.
When not developing strategies to help our clients succeed, I enjoy exercising, reading, and catching up/grabbing a drink with old friends.
Coming from a modest working-class background, I relate to having to constantly strive and work hard. I appreciate the efforts of small business owners and the unique challenges and responsibilities that they face. This is at the core of my drive and vision to use my abilities to help small businesses.
I began my career after completing a Bachelor of Science in Psychology from the University of Toronto, and a postgraduate certification in Advertising at The Pilon School of Business at Sheridan College. I started in advertising & marketing at Mediacom, a top global advertising agency, developing advertising & marketing strategies and research insights for large global brands. In this role, I developed my ability to analyze complex data sets in order to extract insights to guide advertising & communications strategies.
I'm a driven learner and technically inclined - with an advanced knowledge of web development (HTML, CSS, JS), which was a key factor to helping me excel in my past role as a SEO technician. Early on, while working in the ad industry, I'd spent countless hours during my long train commutes home studying online advertising methods that would be most effective & practical for small businesses. In between, I had also taken on several freelance roles to put all of the theory into practice. I have since successfully planned, managed, and executed dozens of SEO and Online Ad campaigns for small businesses - both in work and freelance roles as well as for ABG's clients.
I have a deep fascination for psychology and human behavior, and I enjoy putting all of the principles that I've learned into my marketing approaches. When I'm not working on our clients' businesses or reading / taking courses to expand myself further, I enjoy spending time with family, cooking, and being outdoors.
Empowering Business Owners Through Workshops & Education
We enjoy extending our knowledge to business owners who want to learn about SEO, PPC, and digital marketing themselves.
Check out our knowledge center for a collection of some of our past articles with tips on how to grow a business using digital channels. We are also pleased to hold in-person training seminars, such as the Vanderburgh Certification Series for the Richmond Hill Board of Trade.