32 Amazing Benefits Of Google Analytics

Jeremy Lawlor Digital Marketing, SEO

Google Analytics is a great tool that will allow you to better understand your website traffic. Whether you run a business, a news site, or a personal blog, Google Analytics will be beneficial to gathering visitor insights and making data-backed decisions. What Is Google Analytics The Google Analytics tracking code is a snippet of code you place on your website. …

Top 17 Tips To Improve Your Brand Communication Strategy

Jeremy Lawlor Branding, Strategy

It is one thing to be known as a well established company, but a whole other thing to be known as a reputable brand. The journey from a company to a brand is a difficult, long road. But a rewarding road if done correctly. Creating a recognized brand that resonates with your ideal customers can be one of the most …

Top 26 Benefits And Advantages Of WordPress

Jeremy Lawlor Digital Marketing, SEO

When it comes to a content management system (CMS), WordPress is seen as #1. Although there are dozens of competitors out there, WordPress is the most widely known and used. This is because there are many benefits of WordPress that other CMS’s just don’t have. Let’s discuss. What Is WordPress? WordPress is an open source content management system that allows …

What Is The Purpose Of A Website?

Jeremy Lawlor Branding, Digital Marketing, SEO, Strategy

The purpose of a website varies depending on the needs of the website owner. It could have multi-faceted purposes with many different website goals and objectives in mind, or it could have one singular purpose and one singular purpose only. Let’s discuss what the most common purposes are for different types of websites. What Is A Website? A website is …

The Ultimate Guide To Local Keyword Research For Small Businesses

Jeremy Lawlor Digital Marketing, SEO, Strategy

Ranking your website for local keywords can be one of the greatest lead generation strategies you implement for your business. This is because potential customers in and around your business’s physical location will be able to discover your business when they’re actively searching for your product or service. Your business can be put in front of high-intent searchers ready to …

Advantages Of Online Advertising: Top 28 Benefits Of Digital Marketing

Jeremy Lawlor Digital Marketing

There are a lot of advantages of internet marketing over traditional advertising. With the advent of the internet, marketing has gotten cheaper, more accessible and highly targeted. This allows even business owners with the smallest of budgets to compete in the online marketplace. However, the world of online marketing can be a confusing place with all of the different advertising …

The Ultimate Resource To Search Engine Positioning For Your Website

Jeremy Lawlor SEO

When it comes to positioning your website in search engines like Google, there are a lot of concepts in which webmasters and business owners alike must understand. In this article, we discuss what website positioning is, the three different sections of the search engine results page (SERP) in which your website can appear, as well as how to optimize your …

21 Essential Digital Marketing Components You Must Know

Jeremy Lawlor Branding, Digital Marketing, Strategy

What are the components of digital marketing? This is a very loaded question, as there are dozens upon dozens of different online advertising elements that you must know to be a successful internet marketer. However, we decided to boil these components down 21. 21 digital marketing components that will give you a foundational understanding of what digital marketing is, how …

Is SEO Worth It For My Business Website

Jeremy Lawlor SEO

“Is paying for SEO still worth the investment?” A lot of small and local businesses ask this question to us quite often. Most have heard about search engine optimization and the benefits it can have for their business. But with all of the new fads and digital marketing options, it’s left them wondering if SEO is still worth it. Let’s …

5 Reasons Why Every Business Should Invest In SEO

Jeremy Lawlor SEO

The digital marketing industry is massive. There are many different areas in which you can invest in your business, and many different rabbit holes to go down. Google Ads, Facebook advertising, Instagram, YouTube, Pinterest, Yelp – the list goes on. But also on this list is SEO. And out of all of these different types of digital marketing channels, SEO …