5 Red Flags That Scream “Do NOT Hire This SEO Company”

Jeremy Lawlor SEO

Are you looking to invest in SEO services to help grow your business? If so, you’re going to want to do your homework. The SEO industry is extremely competitive, and there are probably dozens of SEO companies within your city. But just how do you go about choosing the best one to work with? Or, perhaps even more importantly: How …

10 Questions To Ask Yourself When Hiring An SEO Company

Jeremy Lawlor SEO

It’s quite common knowledge among the industry that the digital marketing space is full of sharks and snake oil salesmen. SEO is no different. In fact, I’d argue that it’s even worse. See, with Google Ads and Facebook advertising, you can tell immediately whether your campaigns are generating an ROI. You put a dollar in with the goal of receiving …

Why Isn’t My Website Ranking?

Jeremy Lawlor SEO

Being an advertising agency that specializes in local SEO, we get this question a lot. Business owners type a word into Google that they want their website to show up for, but they’re nowhere to be found. And they have no idea why. Over the last little while, we here at Active Business Growth have been exposed to hundreds and …

An Introduction To Search Engine Ranking Factors

Jeremy Lawlor SEO

This article is going to take a look at the ranking factors that affect where your website shows up for any given Google search. If you haven’t already, we recommend you first read our article that describes what SEO is and why it is so incredibly important for local businesses by clicking here. Assuming you’re caught up to speed, let’s begin. …

Supercharge Your Website’s Local Rankings With Google My Business

Jeremy Lawlor SEO

Without question, every local business owner with a physical location should have control of their Google My Business (GMB) account. Your business’s GMB account may already exist on Google, or you may have to create one from scratch. Either way, it is imperative that you create, verify, and/or claim your GMB so that you can have the control to fully …

How Does SEO Work?

Jeremy Lawlor SEO

Now that we understand what exactly SEO is and how it can be one of your business’s most profitable marketing channels, it is time to learn how SEO works. It is important to understand that SEO works in many different ways. This is because there are many different strategies and tactics you can employ to ensure your site shows up for …

What is Search Engine Optimization? A Real Life Example

Jeremy Lawlor Case Studies, SEO

Search engine optimization (SEO) is: the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine (Oxford, 2018). The term “search engine” means sites like Google, Yahoo, and Bing. So, to put it simply, SEO describes the methods used to ensure your …