Boost your SEO Rankings by Optimizing Mobile Performance

Michal Rutkowski SEO, Video

In this video, we discuss how you could improve your organic rankings by diagnosing your website’s performance on mobile and applying certain principles to boost mobile user metrics. Video Transcript: A lot of times, marketers and SEO professionals do everything right to bring a website up to best SEO practices. Yet their website still isn’t ranking high in organic Google …

Re-framing your business by understanding basic human needs

Michal Rutkowski Strategy

Psychology has shown us that there are fundamental basic needs and motivations that are universal to humans. Most reading have likely seen this before: Maslow’s hierarchy of needs. The idea of it is that humans seek to satisfy their basic needs, in a given order, from the bottom of the pyramid going up. So once we have our physical needs …

Branding a business to success

Michal Rutkowski Branding, Strategy

We all know that a brand is central to a company’s or business’s products or services. But what exactly is a brand? How do you communicate your brand and what are the best ways to do it? A brand can be thought of having two parts – the physical and the symbolic. Physical brand elements are things that you can …

Google Search Algorithm Major Updates – A Timeline

Michal Rutkowski SEO

SEO has evolved a lot over the years, as the Google algorithm has been tweaked and refined, to provide higher quality search results for it’s users. A few core updates to the algorithm over the past decade, however, have been the most influential in affecting the type of Google Search results we see today. These updates were done to eliminate …

What your SEO company might try to sell you on [that you likely don’t need]

Michal Rutkowski SEO

If you’re looking for the best search engine optimization company, you should seek out exactly that… companies that focus on SEO!! A lot of the time, however, we’ve seen and heard of SEO companies insisting on other additions, such as building a completely new website from scratch, rather than optimizing the site that the client currently has. Although there are …

3 quick & easy ways to tell if your hired SEO agency knows what they’re doing

Michal Rutkowski Digital Marketing, SEO

SEO is complicated. That’s why, unfortunately, a lot of business clients that pay for SEO don’t even know if their hired SEO agency knows what they’re doing or is doing anything at all. We’ve prepared this list of easy ways to check whether your SEO agency is competent and whether they are completing some of the most essential functions of …