Case Studies

Mississauga Car Detailing

 

Having been a relatively new business without a solid online foundation, Mississauga Car Detailing wasn't capitalizing on gaining customers organically through search engines.

After improving the website's functionality and fully optimizing it for SEO, the site now gets most of it's traffic (and new customers) by being found in search results.

Objectives

Increase volume of organic search traffic

Rank on Google across a wider breadth of keywords

Modify website and core offerings to generate more leads (appointment bookings and sales)

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Key Implementations

Beyond the core fundamentals, additional strategies were recommended and implemented, which had positive effects on improving the website's search rankings.

 
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Redesigning of key pages was done to bring the site up to best practices for SEO. The redesigned pages also improved user experience metrics and resulted in a an increase in calls and appointments.

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An online purchasing feature was added, which consequently improved user engagement and site performance. As an additional bonus, the business now also has a new direct stream of revenue.

Highlights / Outcomes

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In the most recent 1 month period, the website received 652 visitors through oranic search, more than any other source of traffic.

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The website is currently ranking for a total of 631 keywords, compared to just around 120 one year ago.

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In the first 6 months of website analytics tracking, only 15% of traffic came from search engines, and new customers had to be acquired through paid ads. Now the site gets a significant amount more traffic from free organic search clicks.

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In the most recent 6 months, the website received 1,708 visits by being found in organic search results, a 184% increase from the first 6 months of tracking.

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The quality of traffic that comes from organic search engine results is also higher.

Visitors that found the site on Google stayed on the site longer, viewed more pages, and spent more time on it.

This is because people who are searching for a service / product are more engaged and more likely to be looking to purchase, compared to traffic that comes from other sources like ads.

Commercial Sign Company Client

 

After revamping core aspects of the site, we've been able to achieve some of our fastest search ranking improvement results, for our Toronto commercial sign store client.

In addition to making all of the standard SEO optimizations, rankings and user engagement metrics were also significantly improved by making a mobile optimized version of the website. 

Objectives

Rank website on the first page of Google for a detailed set of high-volume keywords

Improve website performance by creating a mobile optimized version of the website

Address hidden website issues that were causing an impact on rankings

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Highlights / Outcomes

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With several keywords now ranking on the first page of Google, the website saw a 77% increase in organic search traffic in the most recent month, compared to the previous month.

These improvements were also attributed to an increase in calls, address requests, and contact form submissions.

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Keyword: "sign company Toronto"
Average Monthly Searches: 170

Starting Ranking Position: 30
Current Position: 9

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Keyword: "sign company" 
Average Monthly Searches: 110

Starting Ranking Position: 19
Current Position: 7

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Keyword: "acrylic signs"
Average Monthly Search Volume: 70

Starting Ranking Position: 67
Current Position: 6

Other Client Results

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Type of Client: 
Financial Brokerage
Results:

Over 1 million organic impressions in under 1 year since site was built

Over 34,700 organic clicks in under 1 year since site was built

Steady uptrend signaling progress continuance

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Type of Client: 
Addiction Treatment Facility
Results:

2x increase in organic impressions in last 3 months as compared to 3 months immediately prior

1.74x increase in organic traffic in last 3 months as compared to 3 months immediately prior

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Type of Client: 
Investment Advisor
Results:

5.15x increase in organic impressions in last 6 months as compared to 6 months immediately prior

4.14x increase in organic traffic in last 6 months as compared to 6 months immediately prior

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Type of Client: 
Doctor
Results:

66% increase in organic traffic

14.5% decrease in bounce rate

56% increase in page views

Achieved within 3 months

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Type of Client: 
Dentist
Results:

31% increase in organic traffic

42% decrease in bounce rate

22% increase in user engagement

88 more contact forms filled out

Achieved within 3 months

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Type of Client: 
Moving Company
Results:

1.6x daily organic traffic in last 3 months as compared to 3 months immediately prior

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Type of Client: 
Optometrist
Results:

10x increase in weekly organic visitors

<200 weekly visitors to >2,000 in under 1 year

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Type of Client: 
Dentist
Keyword:
"Dentist"
Starting Ranking Position:
8
Current Position:
1
Achieved In:
Less than 1 month
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Type of Client: 
Orthodontist
Keyword:
"Invisalign Cost Las Vegas"
Starting Ranking Position:
101+
Current Position:
9
Achieved In:
3 months
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Type of Client: 
Interior Designer
Keyword:
"home renovation company"
Starting Ranking Position:
101+
Current Position:
12
Achieved In:
3 months
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Type of Client: 
Event Planner
Keyword:
"New York hotel venues"
Starting Ranking Position:
101+
Current Position:
19
Achieved In:
Less than 2 weeks

We are currently in the process of adding more client cases studies. Please check back soon!