21 Essential Digital Marketing Components You Must Know

Active Business Growth Branding, Digital Marketing, Strategy

What are the components of digital marketing? This is a very loaded question, as there are dozens upon dozens of different online advertising elements that you must know to be a successful internet marketer. However, we decided to boil these components down 21. 21 digital marketing components that will give you a foundational understanding of what digital marketing is, how …

Branding a business to success

Active Business Growth Branding, Strategy

We all know that a brand is central to a company’s or business’s products or services. But what exactly is a brand? How do you communicate your brand and what are the best ways to do it? A brand can be thought of having two parts – the physical and the symbolic. Physical brand elements are things that you can …