32 Amazing Benefits Of Google Analytics

Active Business Growth Digital Marketing, SEO

Google Analytics is a great tool that will allow you to better understand your website traffic. Whether you run a business, a news site, or a personal blog, Google Analytics will be beneficial to gathering visitor insights and making data-backed decisions. What Is Google Analytics The Google Analytics tracking code is a snippet of code you place on your website. …

Top 26 Benefits And Advantages Of WordPress

Active Business Growth Digital Marketing, SEO

When it comes to a content management system (CMS), WordPress is seen as #1. Although there are dozens of competitors out there, WordPress is the most widely known and used. This is because there are many benefits of WordPress that other CMS’s just don’t have. Let’s discuss. What Is WordPress? WordPress is an open source content management system that allows …

What Is The Purpose Of A Website?

Active Business Growth Branding, Digital Marketing, SEO, Strategy

The purpose of a website varies depending on the needs of the website owner. It could have multi-faceted purposes with many different website goals and objectives in mind, or it could have one singular purpose and one singular purpose only. Let’s discuss what the most common purposes are for different types of websites. What Is A Website? A website is …

The Ultimate Guide To Local Keyword Research For Small Businesses

Active Business Growth Digital Marketing, SEO, Strategy

Ranking your website for local keywords can be one of the greatest lead generation strategies you implement for your business. This is because potential customers in and around your business’s physical location will be able to discover your business when they’re actively searching for your product or service. Your business can be put in front of high-intent searchers ready to …

The Ultimate Resource To Search Engine Positioning For Your Website

Active Business Growth SEO

When it comes to positioning your website in search engines like Google, there are a lot of concepts in which webmasters and business owners alike must understand. In this article, we discuss what website positioning is, the three different sections of the search engine results page (SERP) in which your website can appear, as well as how to optimize your …

Boost your SEO Rankings by Optimizing Mobile Performance

Active Business Growth SEO, Video

In this video, we discuss how you could improve your organic rankings by diagnosing your website’s performance on mobile and applying certain principles to boost mobile user metrics. Video Transcript: A lot of times, marketers and SEO professionals do everything right to bring a website up to best SEO practices. Yet their website still isn’t ranking high in organic Google …

Is SEO Worth It For My Business Website

Active Business Growth SEO

“Is paying for SEO still worth the investment?” A lot of small and local businesses ask this question to us quite often. Most have heard about search engine optimization and the benefits it can have for their business. But with all of the new fads and digital marketing options, it’s left them wondering if SEO is still worth it. Let’s …

Google Search Algorithm Major Updates – A Timeline

Active Business Growth SEO

SEO has evolved a lot over the years, as the Google algorithm has been tweaked and refined, to provide higher quality search results for it’s users. A few core updates to the algorithm over the past decade, however, have been the most influential in affecting the type of Google Search results we see today. These updates were done to eliminate …

What your SEO company might try to sell you on [that you likely don’t need]

Active Business Growth SEO

If you’re looking for the best search engine optimization company, you should seek out exactly that… companies that focus on SEO!! A lot of the time, however, we’ve seen and heard of SEO companies insisting on other additions, such as building a completely new website from scratch, rather than optimizing the site that the client currently has. Although there are …

3 quick & easy ways to tell if your hired SEO agency knows what they’re doing

Active Business Growth Digital Marketing, SEO

SEO is complicated. That’s why, unfortunately, a lot of business clients that pay for SEO don’t even know if their hired SEO agency knows what they’re doing or is doing anything at all. We’ve prepared this list of easy ways to check whether your SEO agency is competent and whether they are completing some of the most essential functions of …