What your SEO company might try to sell you on [that you likely don’t need]

SEO companies should focus on… SEO!! A lot of the time however, we’ve seen and heard of SEO companies insisting on other additions, such as building a completely new website from scratch, rather than optimizing the site that the client currently has. Although there are a few rare instances where it is more beneficial to build a new website, a …

3 quick & easy ways to tell if your hired SEO agency knows what they’re doing

SEO is complicated. That’s why unfortunately, a lot of business clients that pay for SEO don’t even know if their hired SEO agency knows what they’re doing or is doing anything at all. We’ve prepared this list of easy ways to check whether your SEO agency is competent and whether they are completing some of the most essential functions of …

5 Reasons Why Every Business Should Invest In SEO

The digital marketing industry is massive. There are many different areas in which you can invest in your business, and many different rabbit holes to go down. Google Ads, Facebook advertising, Instagram, YouTube, Pinterest, Yelp – the list goes on. But also on this list is SEO. And out of all of these different types of digital marketing channels, SEO …

5 Red Flags That Scream “Do NOT Hire This SEO Company”

Are you looking to invest in SEO services to help grow your business? If so, you’re going to want to do your homework. The SEO industry is extremely competitive, and there are probably dozens of SEO companies within your city. But just how do you go about choosing the best one to work with? Or, perhaps even more importantly: How …

10 Questions To Ask Yourself When Hiring An SEO Company

It’s quite common knowledge among the industry that the digital marketing space is full of sharks and snake oil salesmen. SEO is no different. In fact, I’d argue that it’s even worse. See, with Google Ads and Facebook advertising, you can tell immediately whether your campaigns are generating an ROI. You put a dollar in with the goal of receiving …

Why Isn’t My Website Ranking?

Being an advertising agency that specializes in local SEO, we get this question a lot. Business owners type a word into Google that they want their website to show up for, but they’re nowhere to be found. And they have no idea why. Over the last little while, we here at Active Business Growth have been exposed to hundreds and …

The SERP for the keyword phrase "dentist toronto".

An Introduction To Search Engine Ranking Factors

This article is going to take a look at the ranking factors that affect where your website shows up for any given Google search. If you haven’t already, we recommend you first read our article that describes what SEO is and why it is so incredibly important for local businesses by clicking here. Assuming you’re caught up to speed, let’s begin. …

Supercharge Your Website’s Local Rankings With Google My Business

Without question, every local business owner with a physical location should have control of their Google My Business (GMB) account. Your business’s GMB account may already exist on Google, or you may have to create one from scratch. Either way, it is imperative that you create, verify, and/or claim your GMB so that you can have the control to fully …

How Does SEO Work?

Now that we understand what exactly SEO is and how it can be one of your business’s most profitable marketing channels, it is time to learn how SEO works. It is important to understand that SEO works in many different ways. This is because there are many different strategies and tactics you can employ to ensure your site shows up for …

What is Search Engine Optimization? A Real Life Example

Search engine optimization (SEO) is: the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine (Oxford, 2018). The term “search engine” means sites like Google, Yahoo, and Bing. So, to put it simply, SEO describes the methods used to ensure your …