SEO

Supercharge Your Website’s Local Rankings With Google My Business

Without question, every local business owner with a physical location should have control of their Google My Business (GMB) account. Your business’s GMB account may already exist on Google, or you may have to create one from scratch. Either way, it is imperative that you create, verify, and/or claim your GMB so that you can …

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How Does SEO Work?

Now that we understand what exactly SEO is and how it can be one of your business’s most profitable marketing channels, it is time to learn how SEO works. It is important to understand that SEO works in many different ways. This is because there are many different strategies and tactics you can employ to ensure …

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What is Search Engine Optimization? A Real Life Example

Search engine optimization (SEO) is: the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine (Oxford, 2018). The term “search engine” means sites like Google, Yahoo, and Bing. So, to put it simply, SEO describes the …

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