Re-framing your business by understanding basic human needs

Active Business Growth Strategy

Psychology has shown us that there are fundamental basic needs and motivations that are universal to humans. Most reading have likely seen this before: Maslow’s hierarchy of needs. The idea of it is that humans seek to satisfy their basic needs, in a given order, from the bottom of the pyramid going up. So once we have our physical needs …

Branding a business to success

Active Business Growth Branding, Strategy

We all know that a brand is central to a company’s or business’s products or services. But what exactly is a brand? How do you communicate your brand and what are the best ways to do it? A brand can be thought of having two parts – the physical and the symbolic. Physical brand elements are things that you can …