Top 17 Tips To Improve Your Brand Communication Strategy

Active Business Growth Branding, Strategy

It is one thing to be known as a well established company, but a whole other thing to be known as a reputable brand. The journey from a company to a brand is a difficult, long road. But a rewarding road if done correctly. Creating a recognized brand that resonates with your ideal customers can be one of the most …

What Is The Purpose Of A Website?

Active Business Growth Branding, Digital Marketing, SEO, Strategy

The purpose of a website varies depending on the needs of the website owner. It could have multi-faceted purposes with many different website goals and objectives in mind, or it could have one singular purpose and one singular purpose only. Let’s discuss what the most common purposes are for different types of websites. What Is A Website? A website is …

The Ultimate Guide To Local Keyword Research For Small Businesses

Active Business Growth Digital Marketing, SEO, Strategy

Ranking your website for local keywords can be one of the greatest lead generation strategies you implement for your business. This is because potential customers in and around your business’s physical location will be able to discover your business when they’re actively searching for your product or service. Your business can be put in front of high-intent searchers ready to …

21 Essential Digital Marketing Components You Must Know

Active Business Growth Branding, Digital Marketing, Strategy

What are the components of digital marketing? This is a very loaded question, as there are dozens upon dozens of different online advertising elements that you must know to be a successful internet marketer. However, we decided to boil these components down 21. 21 digital marketing components that will give you a foundational understanding of what digital marketing is, how …

Re-framing your business by understanding basic human needs

Active Business Growth Strategy

Psychology has shown us that there are fundamental basic needs and motivations that are universal to humans. Most reading have likely seen this before: Maslow’s hierarchy of needs. The idea of it is that humans seek to satisfy their basic needs, in a given order, from the bottom of the pyramid going up. So once we have our physical needs …

Branding a business to success

Active Business Growth Branding, Strategy

We all know that a brand is central to a company’s or business’s products or services. But what exactly is a brand? How do you communicate your brand and what are the best ways to do it? A brand can be thought of having two parts – the physical and the symbolic. Physical brand elements are things that you can …