SEO has evolved a lot over the years, as the Google algorithm has been tweaked and refined, to provide higher quality search results for it’s users.
A few core updates to the algorithm over the past decade, however, have been the most influential in affecting the type of Google Search results we see today.
These updates were done to eliminate poor quality sites from showing up in results, helping the algorithm understand actual intent behind a search, and helping results be highly relevant and local.
The effects of these core updates continue to be important today – so to do to SEO in accordance to best practices, it’s important to understand them fundamentally. To help with that, we’ve created this short interactive primer outlining the evolution of SEO and how we got to the state it’s in today.