SEO has evolved a lot over the years, as the Google algorithm has been tweaked and refined, to provide higher quality search results for it’s users.
A few core updates to the algorithm over the past decade, however, have been the most influential in affecting the type of Google Search results we see today.
These updates were done to eliminate poor quality sites from showing up in results, helping the algorithm understand actual intent behind a search, and helping results be highly relevant and local.
The effects of these core updates continue to be important today – so to do SEO in accordance to best practices, it’s important to understand them fundamentally. To help with that, we’ve created this short interactive primer outlining the evolution of SEO and how we got to the state it’s in today.
If you’re from Canada, please click here if you’d like to learn more about this.
If you’re from Toronto, then click here to learn directly from our Toronto SEO consultants.
Or, if you’re from the United States, you can learn more from our Sacramento SEO consultants.