Looking for a landscaping SEO company?
Well, you found one!
On this page, we’ll discuss everything you need to know about search engine optimization for landscapers including what it is, how it works, the benefits of such a marketing campaign, as well as if you should even do it in the first place.
Let’s get started.
What Is The Purpose Of Landscaper SEO?
The purpose of engaging in an SEO campaign for your lawn care company is to generate more landscaping leads to your business.
Not just any kind of leads, though – free leads!
That’s right – every lead that comes to you business from SEO is an organic lead, meaning that you do not pay per each click that goes to your website from search engines.
This is much different than PPC or Google Adwords, where you pay per each click that finds your business.
This is an extremely important distinction because as your website’s SEO improves, you will essentially be generating free landscaping leads to your business on an automated basis.
How Do You Do Landscaping SEO?
There are many different variables when it comes to applying SEO best practices to your lawn care website.
Let’s discuss some of the most important factors.
Proper Landscaping Keyword Research
Lawn care keyword research is essential for your online marketing campaign.
If you get this part wrong, you will not be optimizing your website to maximize the number of leads that come to it.
Thankfully, we compiled some of the most high-volume and high-intent local landscaping keywords for you to begin your keyword research phase.
The Most Popular Local Landscaping Keywords
Here is a list of some of the most important local lawn care keywords you can target for your online marketing campaign.
Keep in mind that you should actually take these terms and plug them into a keyword research tool yourself so that you can see the exact search volume and difficulty each of these keywords have in your specific city.
Please note that you should replace “city” with the city/town you are trying to rank within:
“landscape design city”
“landscape architecture city”
“best landscaping company city”
“best landscaping contractor city”
“lawn maintenance city”
“landscaping service city”
“best landscaping service city”
“lawn care service city”
“best lawn service city”
“landscaper in city”
“landscaping contractor in city”
It is a great idea to research variations and synonyms for each of these keywords to discover underserved landscaping terms in your area.
Dedicated Service Pages
For each of the services you would like to rank for, it is advisable that you split each of these services into separate pages.
This is so that each service gets a dedicated page, which laser-focuses on the keyword you want to rank for, thus making it easier to do so.
Location And Service Area Pages
This is the same idea as the service pages, except you are doing it with the locations in which you serve.
Meaning, if you wanted to market your services online in two cities, you would have a separate page for each city.
This will help optimize your pages to rank in each respective location.
Competitive Analysis On Other Lawn Care Service Companies
One of the most important components of SEO is the initial competitive analysis.
You need to know how far ahead of you your competitors are, as well as any strengths and weaknesses in their SEO metrics.
This way, you can build a campaign that will overcome their strengths and capitalize on their weaknesses so that you ultimately rank above them.
If you want to learn more above spying on your competitor’s SEO, watch this video:
Benefits Of A Landscaping SEO Marketing Campaign
Now that we know the purpose of SEO and the general best practices of how to implement it, let’s find out the benefits of engaging in such a campaign.
Appear Above Other Landscaping Companies
Search engine optimization allows you to appear above your competitors in the organic search results.
Not only will this generate clicks for your business, but it is great for branding.
Consumers trust Google.
Showing up high in Google search subconsciously positions you as an authority in the space.
So not only do you get more clicks, you inherently achieve a higher conversion rate because of your high position.
Get More High-Intent, Free Traffic
The searchers you will be targeting will be actively searching for landscaping services in your area.
They are ready to buy now.
And who are they going to pick?
One of the few companies that show up high in organic search results.
On top of this, though, is that the clicks that go to your website from SEO are free.
Not only are you positioned as an authority and will receive higher conversion rates, but all of these landscaping leads come to you for free from your search engine marketing tactics.
Generate More Landscaping Leads Through SEO Marketing
All of this combined means you will achieve more leads.
The more leads you receive as a business, the more of a chance you have to close a sale.
And who doesn’t want more sales?
How Long Does Local Landscaper SEO Take?
This depends on a variety of factors.
In our industry, the time horizon for achieving tangible rankings is anywhere from 6-12 months.
If you’ve done SEO in the past or have strong website metrics at the starting point of your internet marketing campaign, you may be able to do this faster.
But if your website is starting from absolute scratch and you are building your landscaper SEO marketing from the ground up, then the time horizon will be more towards the latter end of this range.
Can I Do Search Engine Optimization For My Landscaping Company Myself?
Of course, you can!
The same goes for virtually any online marketing channel.
However, you have to ask yourself if you believe you will be able to outrank your competitors that have hired SEO experts to take care of their website.
Your competitors will have a much better chance of ranking in Google if they have the pros working for them.
You also need to contemplate whether taking time to work on your SEO by yourself is worth taking time away from the most important part of your business: servicing your lawn care clients.
It is ultimately up to, but we recommend hiring the professionals if you are serious about your search engine rankings.
Should I Invest In SEO For Landscaper Services?
Search engine optimization can be the greatest lead generation tool in your digital marketing arsenal.
Over time, you may even be able to cut your other online marketing channels entirely if you end up generating enough leads from SEO.
It ultimately comes down to whether you want more leads and have the monthly cash flow needed to invest in a landscaper SEO campaign.
If you indeed are looking for more online leads and have the necessary cash flow, it is highly recommended that you invest in SEO services as soon as possible.
Frequently Asked Questions
Below are some of the most commonly asked questions about SEO for landscapers.
Is Landscaper SEO The Right Choice For My Business?
This depends on your current business goals.
If you’re looking to generate more organic leads online where every click that goes to your website is free, then yes SEO is right for you.
Or if you’re looking to invest in a long term lead generation strategy for your website, then lawn care SEO is right for you.
How Many Landscapers Do You Do SEO For In The Same City?
We only provide our SEO services to one lawn care company per city.
The reason for this is because it is a conflict of interest to engage in SEO for two competing landscaping companies.
We want to put your business – and only your business! – as high as possible in Google in your city.
What Other Digital Marketing Services Do You Provide?
The majority of client work that we do is search engine optimization services.
However, we do provide other landscaper digital marketing services on an ad hoc basis.
This includes PPC, SMM, email marketing, content marketing, and more on request.
We can be your full-service landscaping marketing company if you wish.
What Type Of Website Platforms Do You Work With?
We work with every website content management system (CMS) out there.
This includes WordPress, Wix, Weebly, Squarequare, etc.
We even provide our services to custom-built landscaping websites as well.
Can You Provide A Free Consultation To See If We’re The Right Fit To Work Together?
We would love to answer any and all questions that you have about landscaper SEO marketing.
We can also provide a complimentary website audit to show you what you need to improve to appear above your competitors.
Simply contact us today to book an appointment!
Why Choose Active Business Growth As Your Landscaping SEO Marketing Team
After reading through this article, if it seems that SEO indeed is the right choice for your business, please do not hesitate to contact us.
Active Business Growth is a team of specialized SEO marketers that are here to help you generate more leads online.
If you’re looking to increase your revenue and implement an effective SEO campaign, talk to our SEO experts today.