SEO is performed much differently in the moving industry than in other industries.
This is because different industries have different needs and requirements, and, as such, we need to approach SEO for moving companies much differently than we do for other areas of business.
Let’s get started.
Why Do Moving Companies Need SEO?
When implemented correctly, search engine optimization can be one of the most profitable marketing and sales channel for your moving company.
This is for many reasons.
SEO brings free traffic to your moving website.
SEO results are the 10 results that are shown in search engines directly under the PPC results.
They differ from PPC results because with PPC, you need to pay for every click the ad generates.
If you’re able to appear in the organic search results directly under this, though, every click that this result generates is free for your business.
Therefore, organic search engine traffic from SEO = free traffic for your moving company.
When targeted correctly, your website will show in front of users that are “buyers in heat”.
Meaning, they are actively expressing intent to purchase your moving services.
Examples of such keywords are: “moving company near me”, “best moving company in my city”, “affordable moving services”, etc.
By appearing in front of these high-intent users, you will convert these visitors at a very high rate.
People naturally trust Google results.
Whenever they need a question answered or are looking for a piece of information, they turn to Google.
If you appear first in search results for search terms relevant to your business, users will instinctively trust your brand.
Create A Google My Business Profile
Your Google My Business profile is the business listing that shows up in Google Maps.
This means that when a user is looking for directions to a moving company in Google Maps – you could be the first to show up!
This is extremely powerful because these users are literally ready to drive to your business location to hand you over some money.
Creating and optimizing a Google My Business (GMB) profile is an important step to SEO and generating organic, free traffic.
You do can this here.
Understand What Keywords You’re Targeting
Next, you need to select the keywords you want to target.
The keywords you target should be relevant to your location as well as your most profitable services.
First, you must identify what services you would like to push and what terms users would type into Google to research and choose a moving company to provide these services for them.
Here are some examples of moving keywords that are popular in the industry:
“Furniture Moving Companies”
“Home Moving Companies”
“Moving And Storage Service”
“Full Service Moving Companies”
Note that the above keywords do not specify your service location.
In order to drill down into keywords that users in your area will search to find you, you will want to consider adding location modifiers to your keywords.
“Your City + Moving Company”
“Your City + Local Movers”
“Your City + Moving Services”
“Best Moving Company + Your City”
“Residential Moving Company + Your City”
“Local Movers + Your City”
Create Separate Landing Pages For Your Target Keywords
Now that you know what keywords you’re going to target, the next best practice to implement is to create a separate landing page for each individual keyword phrase.
This will allow you to properly target each keyword by landing page level, allowing each keyword to get its own special treatment.
This practice will give you the highest chance of ranking for each keyword phrase.
Improve Your Website Performance
In order to rank for your target moving keywords, your website needs to perform at a high level.
This means improving your website speed, navigation, content, and more.
Users need to find what they’re looking for when they initially land on your website.
If they don’t, they’ll leave and go to your competitor’s website instead.
Google will take note of this, and ultimately end up ranking your competitor’s website above yours, since the user deemed them as a better result.
To avoid this, you need to have an intuitive website that is easy for users to navigate.
Speed is also a massive factor when it comes to SEO.
People’s attention spans have become so slow that they don’t have the patience to wait a few seconds for a website to load.
If you website does load slow, you will end up having a high bounce rate on your site – meaning, a user came to your website, it didn’t load fast enough, and so they left right away.
In Google’s eyes, this is a bad thing.
To avoid it, you need to increase the page speed of your website.
When you break out your website into separate landing pages based on your target keywords, you can’t just copy and paste content onto each landing page.
This is bad for user experience, and Google has been known to ding and penalize websites that do this.
This is why each page must have original content.
Another factor to consider when doing moving company SEO is to build backlinks.
A backlink is when one website links back to your website, thus the term “backlink”.
When building backlinks for your local moving company, there are two main components you must consider: industry relevance and location relevance.
Moving Industry Relevance
Google needs to know that your website is relevant to the moving industry.
To establish this, you must build backlinks from other websites in your niche.
This means building backlinks to your website from as many other moving company websites as possible.
When ranking for local keywords, industry relevance isn’t enough.
You need to establish the area in which your business is located as well.
This is where citations comes in.
Citations are simply mentions of your name, address, and phone number on other websites.
By building citations, Google will be able to understand where your business is located and the areas that you serve.
By building both industry relevant backlinks and location relevant citations, you will be well on your way to ranking for your target keywords.
Frequently Asked Questions
Below are some commonly asked questions about moving company search engine optimization services.
Can I Track My Keyword Rankings Progress?
At Active Business Growth, we track each individual keyword that you’re looking to target.
With our tracking software, you will be able to see the daily fluctuations of each individual moving keyword and how it slopes upwards over time.
You will be able to visually see the progress of each of your keywords and the amount of traffic they’re pushing to your website month over month.
How Much Does SEO Cost For Moving Companies?
This depends on the level of competition in your area as well as the difficulty of the keywords you’re trying to target.
Typically, though, the average moving company SEO services costs about $1,000/month, with a range of anywhere between $500/month – $1,500/month.
How Do I Know What Marketing Agency To Choose?
Since the cost of starting a marketing agency is so low, there are agencies out there that have just started and claim that they are experts.
You need to do your due diligence to find out which companies actually know what they’re talking about.
Look for things such as: if they keep all their SEO work in house, if they’re based in North America, case studies, etc.
In conclusion, there are many aspects of SEO you need to take into consideration for your moving company.
Aspects such as the type of keywords you want to target, where you are located, who your competition is, your site performance metrics and more.
Overall, if you do your due diligence and partner with the right company, you will be well on your way to ranking for your target keywords and generate free traffic to your moving company website.
Contact us today if you’d like to learn more about Active Business Growth’s SEO services.