Online Advertising includes all forms of digital advertising that are paid for only when your ad is clicked on or viewed.
Online ads are an excellent way to get mass reach and exposure in a quick amount of time
Online Ads Are One Of The Most Effective And Economic Ways To Advertise To A Large Audience
Facebook is one of the most popular online advertising platforms, and for good reason. Facebook has the largest audience of any social media platform and is used by a wide range of consumer groups.
Advertising on Facebook is highly flexible, with various different formats available - such as image ads, carousels, video ads, and more. It also allows you to engage with potential consumers in different ways - such as having them message you directly, request a quote, etc.
Paid Search Ads
Paid Search Ads are the paid ads you see in search results on sites like Google or Bing. They are a great way to get in front of consumers who are actively searching for the type of products / services that your business offers.
Paid Search Ads are particularly beneficial for businesses that don't have a strong organic search presence (ie. ones that don't show up high in regular free search results below). They are also great if you want to show above competitors - increasing the chance that customers will consider your business over others.
Instagram ads are great for businesses that sell products or services with a strong visual component. Instagram has a highly engaged audience, which is also great for building a loyal following.
Instagram ads offer the same flexibility as Facebook - with various different ad placements such as standard image ads, video ads, and stories.
Display ads, or traditionally referred to in some cases as banner ads, are visual ads that appear on other websites. Display ads allow you to get in front of customers no matter where they browse on the internet - which is great for targeting those who don't use social media.
Display ads are excellent when combined with more advanced methods such as remarketing (targeting individuals who have engaged with your business previously) to display promotions or other hooks.
Video ads are the modern version of TV commercials - just so much better. Compared to TV, online video ads are much more cost effective, and allow you to use your budget much more efficiently, by targeting only those you want to target.
Youtube ads are the most common form of online video advertising. They can be created in different formats, and the advertiser only gets charged if someone clicks on the ad or watches a certain length of the video.
Components of a Successful Digital Advertising Campaign
The most common misconception is that if you simply just advertise, you'll get results.
If you aren't meticulously crafting your ads and putting a lot of thought into their design then you're just wasting your money. That's why every single ad we create, we consider the three core principles that are essential to doing advertising effectively.
The ad's messaging is simply what the ad is communicating - including the text, phrasing, and even graphics / images. The messaging can be aimed in different ways, depending on what objective you're trying to achieve. This can include:
- Driving sales; Promotions
- Creating awareness for your brand / business
- Driving consideration & purchase intent
Regardless of your communications objectives, your messaging should try to incorporate your brand's positioning / unique selling proposition. That is, communicating how your brand / products / services are different and more advantageous over your competitors. This is often the main factor to why consumers will choose one business over another.
Furthermore, it's a good idea to be highly consistent with your messages & visuals, and to develop a clear physical and symbolic brand identity. Doing this properly is the key to creating a strong symbolic connection with your consumers - which is shown to be the key factor to creating brand preference & loyalty.
Lastly, it's a good idea to take advantage of consumer behaviour and psychology when crafting your messaging. This is particularly beneficial when your ads are aimed at driving sales or promotions. Some examples of these tactics include:
- Drawing on persuasion principles such as scarcity, reciprocation
- Creating connections between your products / services and fundamental human needs
- Leveraging heuristics ("mental shortcuts") - using tactics such as 'social proof'
- Developing your business's perception of authority and credibility
- & many more..
Using Advanced Digital Advertising Methods
Remarketing is a digital advertising method where you can target individuals who have previously interacted with your business. This can be individuals who have been on your website and didn't perform a certain action, liked your social media page(s), etc.
Lookalike audiences involves targeting consumer groups that most closely resemble your business's customers or individuals who have engaged with or shown interest in it. This method matches your consumer base with similar new audiences, based on hundreds of unique factors.
Your Full Service Advertising Partner
Handling All Aspects Of The Campaign
We execute and fulfill all aspects of your digital advertising campaign – including creating the ads, developing graphics, measuring outcomes, and making ongoing adjustments.
Helping You Fine-Tune Your Business Offerings
As part of the planning process, we aim to identify your business’s positioning, in the context of your industry and key competitors. This process can help reveal essential aspects of your business, and strengths and opportunities that you can leverage beyond advertising.