Portfolio



SEO | Web Development

Prior to starting our SEO campaign, OnBudget Painting had a basic website configuration and low depth of content - which were the key barriers preventing the website from ranking high in organic search.

To achieve our keyword ranking objectives, we had changed the website infrastructure, developed high-quality service pages, and employed an aggressive content strategy - among other initiatives. Since launching the campaign, we have achieved first and second page rankings for a number of high value keywords in a highly competitive geographic market.


SEO | Web Development

Having had prior difficulty in achieving high keyword position in an extremely competitive market, a number of initiatives were needed to be employed - including an overhaul of the website's pages, improvements in page layouts (particularly on mobile), and improvements in page loading speeds.

Since the launch of the campaign, we have seen positive improvements across all tracked keywords, and have set up a solid foundation for those improvements to propel further.

PPC

Located in Richmond Hill, Kansas King was looking to spread online awareness of its signature BBQ offerings to potential customers throughout the Greater Toronto Area (GTA).

We took advantage of the visual aspects of Google Display Ads to affordably target residents within a 15 mile radius of the restaurant.

PPC

Being a seasonal business, A & B Paving was looking to book commercial and residential paving projects for the upcoming spring and summer months.

After employing an effective combination of Google Search and Google Display campaigns, they were able to ensure their employees had a full workload for the coming season.

SEO | PPC

A brand new Middle Eastern restaurant and bakery in Scarborough was aiming to gain more online exposure in the Toronto area.

With our strategies, Al'Deewan Bakery is now the #1 organic result for manakeesh-related keywords (their signature dish) and has become one of the most popular Lebanese restaurants in the city.

SEO | PPC

Our SEO efforts have helped Nelson Financial Consultants rank for their high-value financial-advisor-related keywords in the Winnipeg region.

Our Google Ads campaigns have also attributed to more online, Canada-wide sales of Doug Nelson's bestselling Master Your Retirement book.


Full Service Digital Marketing

In order to have the strongest effect in driving more sales and conversions, we have employed a complete integrated approach covering all aspects of the brand's online presence. Our focus is on being highly thorough with our approach - making sure that all communications align with the brand's positioning, and that our ad targeting & messaging is relevant and finely defined.

 
SEO

Having 15+ individual locations, Little Ashford required a strategy that is much different than ones that are typically employed for local businesses that have a single storefront.

Our unique strategy had profound positive effects, achieving first page keyword rankings for the majority of tracked keywords, across all geographic locations.

SEO

Having already had a fairly strong foundation, the goal for Canada Diamonds was to hone in on secondary keywords that would drive additional organic traffic.

After employing a number of strategies and optimizing the website's structure fully, we were able to achieve some of the fastest and most effective keyword improvements that we have seen.


Full Service Digital Marketing

In order to develop the brand's identity and to boost awareness and consideration, we have executed a robust online strategy covering web development, user experience, SEO, and online ads. We have also integrated a number of additional elements to the site - such as gift card purchasing and online booking - to further improve user experience and to provide additional value to customers.

 
Branding

A consistent brand theme is essential to creating salience and strong associations with the brand and it's offerings. With this in mind, we have aimed to ensure that the website's physical branding (colors, imagery) are consistent across all digital touch points.

Integrated Ad Messaging

As part of our approach, we've developed a number of ad campaigns across different platforms and using various types of messaging (promotions, awareness building, etc).

E-Commerce Solution

In order to tap into another conversion channel, we have developed a robust e-commerce solution to facilitate purchases of gift cards. This initiative also has the additional effect of improving website performance and user metrics - another key component for SEO.

Online Booking Solution

We had proposed and integrated an online booking system - to make things easier both for the business and for it's prospective clients. Since implementing, online bookings have played a major role in how customers interact with the business.

SEO

The final component of our approach revolves around SEO. As a result of various initiatives and integrations, we have successfully managed to achieve first positions for all of the most valuable high-volume keywords.

As a result, the website dominates all local competitors within its category and yields the highest amount of traffic from organic search.

SEO

After having success in Vaughan, Maple Family Dentistry (MFD) recently decided to open an additional office location in Niagara Falls.

Through developing and implementing an SEO strategy to drive new patients to this new location, MFD's new office is now thriving with new business.

SEO

Signs Den was looking to generate organic leads for multiple different product lines and service offerings.

After building out targeted product and service pages for these specific offerings and implementing an effective SEO strategy, Signs Den is now generating targeted organic leads through Google Search.

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