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As a relatively new business, Al Deewan Bakery wanted to maximize its awareness in the local Scarborough, Toronto area. Specifically, they wanted local residents to discover & become aware of the restaurant and what it offers, as well as be able to be found in organic search for the keywords that are most relevant to what they offer.
With some fundamental website optimizations and a targeted strategy, we were able to reach first page positions for major keywords that are most relevant to what the business offers.
Using graphics that were provided by the client, we had ran a high-volume display banner campaign across various websites and apps. The campaigns were concentrated and targeted only at residents within a certain proximity to the bakery’s location.
By reaching first page positions in organic search for highly relevant keywords, and through a wide reaching display ad campaign, we were able to significantly increase the brand’s awareness and help it get found by prospective customers.