In order to support the firm’s growth we utilized Google Search Ads as the primary channel for new client acquisition. Given the competitive nature of lawyer-related keywords, we needed to develop a highly comprehensive campaign strategy, relying on conversion goal bidding, custom landing pages, strategic use of keyword match types, and much more.
Google Search Ads
With our highly robust Google Ads strategy, we are able to consistently achieve a high conversion rate of over 20%. What this means is that out of all of the clicks that the ads receive, over 20% of those users actually become leads.
Having a high conversion rate is particularly important for law related keywords, as costs per click tend to be much higher than many other industries.
Highlights Of Results
Using a highly meticulous strategy, we are able to consistently drive high volumes of quality leads at low costs per acquisition.