Portfolio: Nelson Financial
Our objective for Nelson Financial was to improve organic search visibility across all of Canada for a specific set high-value keywords, in order to drive high quality leads and acquisitions.
Additionally, we’ve helped with other initiatives such as building new sub-sections of the site, as well as running promotion campaigns for Doug Nelson’s book Master Your Retirement.
Search Engine Optimization
Our primary objective was to improve the organic rankings of a specific keyword type and it’s variations.
With a combination of website restructuring and content development, we were successful in achieving first page positions across all of Canada for these high-value finance related keywords. This in turn has added a consistent stream of traffic from highly relevant prospective clients.
In our commitment to offer full support in all facets of digital marketing, we’ve executed a number of changes and additions to the site.
One implementation included adding a new informational portal and e-commerce functionality to facilitate sales of Mr. Nelson’s latest book.
To support the launch of the most recent edition of Master Your Retirement, we executed a robust Display ad campaign to promote the book.
Highlights Of Results
Our implementations have resulted in driving a consistent amount of new high-value traffic, leading to a substantial increase in leads and client acquisitions.