Our fundamental focus is on getting our clients’ businesses found by potential local customers, by making their business, products, or services visible where consumers may be searching or may discover them.
Our philosophy is simple: In order for a local business to gain new customers, it first needs to be found by potential customers.
The most essential goal of advertising & marketing for local businesses, then, is to make the business and its products / services visible in front of the right people, at the right places, at the right time.
How People Typically Find Local Businesses
#1: Customer Searches For A Product / Service
They go to Google or Bing to search exactly what they're looking for (ex: "Electrician Toronto")
#2 Customer Discovers A Product / Service
They become aware of a business and what it offers through an advertisement - either on Social Media (Facebook, Instagram), YouTube, or on Banner Ads on websites.
Our focus, therefore, is on putting our clients’ businesses and their products and services in front of potential local customers – where they are searching or may potentially discover them.
Search Engine Optimization is the process of making a website appear at the top of organic search results in search engines such as Google or Bing.
Organic search results are the “free” search result listings – meaning, businesses don’t pay to be there and don’t get charged every time someone clicks to go to their site. Organic Search covers both regular text search results as well as Google Maps results.
Google Ads are the paid advertisements that appear in search results, usually above organic search listings.
The purpose of Google Ads is to get maximum exposure for your business and to always be present at the top of Google when potential customers are searching for a specific product or service that you offer.
Display ads, also traditionally called banner ads, are advertisements that appear across other websites and apps.
Display ads are perfect for building awareness for your business and to show current offers or promotions to a specific target audience.
All paths lead to the business’s website. Your website is your digital storefront – which needs to be visually appealing and must also serve practical purposes.
Custom additions can help save time and grow a business’s bottom line: such as a live chat feature, online scheduling, and an online store integration.
Guided By Strategy
Getting your business found is the first, most essential step. The second part is to get the people that find your business to actually become customers, and not go to a competitor instead.
This is where marketing strategy comes into play, covering things like:
- Presenting the right offerings (“brand positioning”).
- Displaying testimonials, reviews, past work.
- Using sales / promotions. Using persuasive messaging effectively
Every campaign we design, every ad we create, every headline we write – is always meticulously planned & designed to make the people that find your business actually become customers.
Full Service Online Advertising
Combining multiple online advertising methods and using a combined comprehensive strategy is usually the most effective way to gain customers & grow a local business.
We’re happy to provide a strategy proposal outlining all of the different approaches that would be most effective for your business.
That’s why we’re here. Fill in the form below and we’ll put together a custom marketing plan aimed at achieving your specific business goals and needs.