Google Ads, also known as “Pay-Per-Click” or “PPC” ads, are ads that appear in search engines, typically above the organic (free) search listings.
Ad extensions help make your business stand out from competitors and draw greater interest in your products, services, or offerings.
Some of the advanced ad extensions that are available include:
- Price Extensions
- Promotion Extensions
- Image Extensions
- Lead Form Extensions
Google Ads For Local Businesses
Keyword research involves the process of selecting which keywords you want your website to show up on Google for.
For example, if you're a dentist, you would want your website to show up on Google for keywords such as "dental clinic", "teeth whitening", "porcelain crowns", and more.
Google Analytics is used to see how users interact with your website (for example: how many pages they view, how long they stay on the site, etc.)
As a standard, we set up Google Analytics and tag our campaigns in order to measure our ad performance.
Conversion tracking takes Analytics one step further, and measures whether people that arrived on your website have taken a specific action.
The most common conversion actions include: visiting a contact page, calling your business phone number, or submitting a contact/lead form.
Conversion tracking is the key to measuring how effective your Google Ads and PPC campaigns are.
A landing page is the page on your website you send users to from your ads.
It is important this is optimized to incentivize a conversion action, such as a phone call or a contact form submission,
We build these pages out to ensure your ads convert as highly as possible, giving you the best bang for your buck.
Ad extensions expand your ad with additional information, giving users more reasons to choose your business.
They typically increase your ad's conversion metrics and entice people to click on your ad and visit your business website.
Examples of some extension formats include call buttons, location information, additional text, and more.
New Google Ads accounts are eligible to claim $150 in ad spend credit for their first campaign.
If we are creating your new campaign from scratch, we will apply this $150 credit for you.
An ad group contains one or more ads within a certain product or service theme.
For example: a dentist may want to market their teeth whitening, extraction, and dental implants services. They would effectively create 3 separate ad groups - 1 for each of these services.
The ads are the actual client-facing visuals and media used to convert users into customers.
Each ad group you create can have multiple ads within it, each marketing a different angle of your product or service theme.
We don't just set it and forget it - we meticulously monitor and optimize your Google Ads campaigns based on the data we collect over time.
This may include adding negative keywords, creating additional ads, adjusting conversion objectives and bids, and more.
This goal is to continuously improve your campaigns so that your ads become more profitable and higher-converting over time.
Google Ads and PPC campaigns begin with comprehensive competitor analysis and keyword research, with strategically built campaigns aimed at acquiring customers searching for your business’s products or services.
- Making sure the campaigns are achieving high Google ad quality scores
- Selecting the appropriate bidding strategies
- Using the right ad extensions
- Pointing the ads to the correct, customized landing pages
Google Partners is a prestigious marketing program for high-performing advertising agencies that manage Google Ads accounts on behalf of other businesses.
We are recognized for maximizing campaign success for our clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications.
Get Started With Google & PPC Ads
Don’t hesitate to reach out! You can instantly schedule a 30-minute chat with us to discuss and explore any marketing ideas you may have for your business.