If you’re a business owner needing advice with some aspect of your business online, it may be within your best interest to seek out a digital marketing agency for help.
But what exactly can a digital marketing agency do for you?
A “digital marketing agency” seems like a broad, esoteric term.
Let’s discover what they can help you with and what services you should seek them out for.
What Is Marketing?
In order to understand what exactly a digital marketing agency does, we need to break this term down into bite-sized pieces.
In terms of services they can provide you with – digital marketing agencies help businesses promote and sell their products and services.
They perform market research, awareness, and advertising to help you increase your top line.
Marketing Vs. Digital Marketing?
There is a difference between marketing and digital marketing, though.
Digital marketing is more specified than just marketing as a whole.
Digital marketing is simply promoting and selling your products and services online.
What Is A Digital Marketing Agency?
This is exactly what a digital marketing agency does.
A digital marketing agency is a company that specializes in online marketing.
They stay away from traditional advertising channels such as newspapers, television, radio, and print.
Instead, they focus on marketing your business’s service through search engines, social media platforms, display ads on other websites, and more.
Marketing Agency Vs. Digital Marketing Agency
This is what differs a traditional marketing agency from a digital marketing agency.
For small and local businesses, the odds stack up in favor of going with a digital marketing agency.
This is because the barrier to entry in the digital realm is comparatively low, it’s much cheaper, and there are many more options and channels to choose from to market your business online with digital marketing.
What Exactly Digital Marketing Companies Do
Okay, so now that we know what a digital marketing company is and how they differ from a traditional marketing agency – let’s discuss what exactly it is that they do.
Sure, they market your business online – but let’s get more granular than this.
Goals Of An Online Advertising Company
When engaging in an online advertising campaign, there are many goals that they can help you achieve.
Below are some of the 5 most common and useful goals that a digital marketing agency can help your company with.
Improve Your Online Presence
You need to fill up the top of your funnel with as many leads as possible.
This means you need to spread awareness and improve your online presence to reach more people.
Digital marketing agencies will use your niche and industry to determine what will be the best online marketing channels to engage in to get the most out of your target customers.
Then, they build a campaign to spread as much awareness for your business as possible.
The next step in the funnel would be to increase the number of leads your business is receiving online.
This could be a stand-alone problem in itself.
You could already have great brand awareness and traffic visiting your website, but you may be having trouble converting this traffic into qualified leads.
It could be a conversion rate issue, a marketing channel issue, a lead magnet issue, or a whole plethora of other variables.
A digital marketing agency will be able to help you identify the problem and to fix it for the long term.
They will also help you increase your online sales.
Your overall online presence, visibility, and ability to generate leads are all related to the amount of sales you end up making.
By increasing your visibility and pumping up your number of total leads, sales will naturally follow.
Increase Your Top Line (Revenue)
Ultimately, the goal of engaging with a digital marketing agency is to promote and sell your products and services online so that you can increase your business’s revenue.
Everything that the agency does for you is aimed at this north star.
The visibility, the leads, and the sales all line up to increase your top line.
Achieving a return on investment on your digital marketing campaign is the whole reason you want to engage with a third-party marketing agency in the first place.
Increase Return On Investment (ROI)
Speaking of ROI – this will determine the effectiveness of the agency you decide to work with.
The goal of the agency is to create a win-win scenario for both you and them.
They want you to see a high ROI.
If you do, and you continue to see an increasing ROI, the idea is that you’ll stay with the agency as long as they produce these numbers for you.
Because who wouldn’t spend $1 to make $2 back?
Provide Different Types Of Services To Achieve This
Now that we know the results that a digital marketing agency can potentially give you, we need to discover how they actually go about doing this.
Let’s discuss the many different methods agencies use to increase your business’s online visibility, leads, sales, revenue, and ROI.
Content Marketing And Search Engine Optimization (SEO)
If you optimize your website’s SEO properly, you will be able to show up in both the Google Maps section and the organic results results for keywords relevant to your business.
This will help send targeted traffic to your website from people that are actively in the market for your products or services.
SEO and content marketing involve optimizing different aspects of your website better than your competitors so that Google will understand that you are the best possible result for a particular search phrase.
Pay-Per-Click (PPC) Campaigns
They will also run PPC campaigns for you.
These are run on platforms such as Google Ads where your business is put in front of consumers, but you only actually pay when they click your ad.
If your conversion rates are high and your cost-per-clicks are low, you can generate sales for your business at a very efficient cost on a predictable basis.
Social Media Marketing (SMM)
Business owners don’t have time to be posting to social media platforms like Facebook, Instagram, and Twitter all the time.
Digital marketing agencies will take this over for you and post on your accounts on your behalf.
They will grow your following, brand your business, and push traffic to your website from these social media platforms.
Website Design And Development
Your website is the hub of your business on the internet.
It is where you have free reign to brand yourself and communicate with your customers however you like.
Having a beautifully branded website that is fast, converting, and professional will help your business gain new customers.
They will also help you brand your business across all platforms.
Whether it be your website, social media, ad platforms, business directories, or wherever else – having uniformity across your business profiles is of the utmost importance when it comes to branding your business online.
Reporting And Tracking
Performance tracking and benchmarking is important in business.
Digital marketing agencies will set up your Google Analytics, Google Search Console, and other tracking software in order to measure your online performance.
With these tools, you will be able to see the number of leads you’re converting, the amount of traffic that’s visiting your website every day, the number of followers your accounts increased by this week, and so on.
Some digital marketing agencies are specialized and only focus on one of these types of services.
They’re great if you want to work with the experts in that certain marketing channel.
However, some online advertising companies are generalists and offer all of these services.
With these agencies, you can choose from different comprehensive packages that include a bit of everything.
Digital marketing agencies do a lot of things.
When it comes to outcomes, they help business increase their online visibility, leads, sales, revenue, and ROI.
When it comes to services, they offer online marketing solutions like content marketing, SEO, PPC, website design and development, branding, and reporting and tracking your campaigns and performance.
If you’re looking for a 100% customized advertising solution for your business, contact Active Business Growth today!
We look forward to working with you.